Wether you are looking to grow your bussines network or increase your clients portfolio, Cold Email Outreach is one of the best (if not the best) option you have at hand. Numbers show that Cold Email Outreach generates about $40 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
But perhaps you've already attempted to create your first cold email outreach campaig and did not get the results you were expecting. Out of the 100 emails you sent, only 10 opened it, 2 replied and the other 8 asked to be removed from the list. So you start asking yourself, what am I doing wrong? What should I do to improve my response rate? We know that this can be really frustrating and that's how you ended up here, reading this article.
Here are 10 tips to help you Get Better at Cold Emails.
1. Plain text
Stop being so fancy.
I know you’ve put a lot of effort into that beautifully styled email signature. It’s gorgeous. But it’s hurting your deliverability. Switch to plain text instead. Make your email look effortless and it will feel effortless. A plain text email without any links will not only help you maneuver around spam filters, but will also improve your reply rate. It will help you land in the inbox.
Source: HubSpot
2. Indirect asking
Don’t be so straight forward.
If the final line in your cold emails look something like the example below,you might want to reconsider changing it.
''Are you available this Friday to jump on a quick 15-minute call to discuss?"
Remember your prospects are are busy people. It’s difficult to transfer the value of jumping on a 15-minute call with a stranger for a product you don’t know in under 200 words.
A while ago, one cold emailing agency experimented with a much more open ended closer. They tested a simple phrase: “Is that something you’re interested in hearing more about?”
The results? Not only did they get more positive replies because people felt less pressured, they also saw a big improvement in deliverability for their emails. This was because people were less inclined to mark their emails as spam because of the less aggressive call to action.
3. First line
Put extra thought into the opening line
Have you ever seen an email pop up in your inbox that you just had to open? You already know that an engaging opening line to your emails is important. For example, preview your emails on a mobile device (chances are your prospect will receive the email on his phone).
If the preview looks something like “My name is John and I’m the Sales Director for…” or “I found your profile on LinkedIn and am reaching out because…”, chances are you’re going straight to the trash folder. No one likes being sold to (even if we all like to buy).
That first line needs to capture your prospect’s attention enough to actually open the email and to keep reading.
4. Learn from the best
One of my favorite cold email tips is to learn from others. Learn how some of the best companies are doing sales. Writing a killer cold email can be hard. Did you ever find yourself wondering how the biggest companies out there are making it work for them?
The guys at Good Sales Emails have put together some of the best cold emails sent by some of the biggest and most successful companies for you to have a look at.
5. Remember the numbers (preview characters)
Know your numbers. Do you know the exact number of characters for the inbox preview space for each email client? This is not just because you need to capture people’s attention when they open your email. It’s also to get your email opened in the first place.
Here are the numbers for the most common ones out there:
Apple Mail: 140 characters
Gmail: 110 characters
AOL: 75 characters
Outlook: 55 characters
6. Keep testing.
Don't expect everyone reacts the same way to a single well thought and written email or Subject line.
Most of the cold email marketing tools out there have a feature called A/B testing or sequences. This feature allows you to create different versions of the same email, you can experiment with changing the subject lines, or even the body of the email. Bussines markets, society, and even climate are constantly changing, your prospects are not the exception to the rule.
Why is this important? Well, this will help you determine what is working and what isn't. It will allow you to make the proper adjustments for your next outreach campaign.
Test, analyze, and adapt.
Well...there you have it!
Once you start implementing these tips, you will notice how your response rate will start going up, which will eventually lead you to hit your ideal numbers. Now...what my Ideal number should be?...you might ask. Don't worry, we will be covering these topics in a future post, just make sure you signed up to our mailing list and we'll notify you whenever we publish a new article. Click below to subscribe:
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BUT WHAT IF... you're looking to start a cold Email campaign and don't know where to start? or don't have the time, or resources to launch and maintain a successful Cold Email Outreach Campaign?
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We offer fully managed outbound lead generation campaigns and deliver warm B2B leads directly to your inbox! Click on the link below to learn more and request a free quote.
See you on the other side!✌🏼