Email Marketing Statistics

• 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)

• Emails with personalized subject lines are 26% more likely to be opened. (Experian)

• Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)

• In 2019, just 79% of commercial emails lands in the inbox, as compared to 83% in 2018. The global email deliverability score has thus decreased by 4%. (ReturnPath)

• Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (MailChimp)

• Of the 35% of US retail email list subscribers who are customers of the retailer they received an email from, just 15% have made multiple purchases. (eMarketer)

• More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. (Email on acid)

• Open rates increased on a year-over-year basis (up from 31% to 34.1%), while click rates declined (from 3.5% to 3.1%) according to a Q3 2016 review of benchmarks by Epsilon. (Epsilon)

• 81% of US online shoppers are more likely to make additional purchases as a result of emails personalized to their preferences and shopping behaviors. (eMarketer)

• Email ranks as the third most influential information source for B2B audiences, behind colleague recommendations and industry-specific intermediaries. (BaseOne via Imagination)

• It is expected that by 2020, the number of emails sent daily will reach approximately 297 billion. (The Wonder of Tech)

• Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR. (HubSpot)

• 42% of organizations believe email is one of their most effective lead generation channels. (Circle Research)

• ·22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis. (MarketingSherpa)

• Lead-nurturing emails get 4-10x times the response rate compared to standalone emails. (SilverPop/DemandGen Report)